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Advanced Praise for Banking on Change
“This book is a must-read for those aspiring to lead and succeed in the rapidly evolving digital world. Read it, and you will for sure think and do differently than you did before.”
Allison Netzer, author of the bestselling books Think like a Brand, Not a Bank and A Year of Thinking Differently
“James Robert’s approach to understanding and leveraging change is both innovative and practical. This book is required reading for any executive leader ready to lead others through these dynamic timese.”
Jack Hubbard, Co-Founder and Managing Partner at The Modern Banker
“As a digital anthropologist, James Robert Lay’s insights and strategies are unmatched. There’s simply no one better than him at steering leaders toward a successful transformation that leads to future growth.”
Jeffery Kendall
CEO at Nymbus
“As someone who has read extensively in this field, I find Lay’s approach uniquely effective, combining deep industry knowledge with practical application to drive meaningful progress.”
Mike Schrage
CEO at Centier Bank
Confidently guide yourself and your team through the complexity of change in the Age of AI.
The rate at which technological change is accelerating is not just significant; it's exponential in a way that has the power to reshape entire industries, from education to healthcare to banking and more.
In this book, you will learn a strategic growth framework that can be applied to any industry—not just banking-while discovering practical strategies for avoiding common pitfalls that can quickly steal your time, energy, and attention.
With proven models and methodologies that integrate ancient wisdom with practical modern-day strategies, Banking on Change is your ultimate guide to navigating the complexities of change so you can achieve exponential growth with courage and confidence.
About the Author
James Robert Lay is one of the world’s leading digital marketing authors, speakers, and advisors for growth-minded brands.
As a digital anthropologist, James Robert has studied the intersection of marketing, sales, technology, and human behavior for over twenty years. He wrote the best-selling book Banking on Digital Growth, and he hosts the Banking on Digital Growth podcast, which is ranked among the top five percent of all podcasts in the world.
James Robert is also the founder and CEO of the Digital Growth Institute, where he is on a mission to help financial brands stop losing loans and deposits. He has been named a top global financial services influencer to follow by The Financial Brand, while his insights are frequently featured in outlets such as U.S. News & World Report, Entrepreneur Magazine, Quartz, American Banker, and Credit Union Times, among many others.
